Choose one of the 4 topics to write on plz about commercialization Essay

Choose one of the 4 topics to write on plz about commercialization - Essay Example Discussion The paper will outline the general implication is launching of new products internationally based on the plan of commercialization. International launch of products occurs when firms launch new products internationally to enhance their market value and increase profit margins and possibilities of success, (Clancy, Shulman & Wolf, 1994). Based on the commercialization plan a company should establish when the product would be launch (launch timing), where it will be launched (location of launching), and the target customers of the new product. International launching process is a challenging experience and has both positive and negative implications. Stages involved in new product launching are logistics, identifying strategy of marketing, proper placement of product and target advertising and marketing is the main step in international launch of a new product, (National Research Council, 1993). A successful launching implies increased production and sales while unsuccessful launching implies significant company loss. On the international market side the evaluation and participation of the customers is crucial for successful new products commercialization; therefore, how customers evaluate, participate, and view the product is crucial, (Gisser, 2008). Companies experience various challenges when launching a new product internationally, for instance, existence of different cultures and intra multicultural countries development. Many firms are under excessive pressure to quicken their new products commercialization to enhance lifetime and cost-effective value of products, and to bear the changing economies trends. The greatest challenge in the launch of a new product internationally is to ensure the company effectively and securely deliver accurate and current brand marketing materials to channels of distribution, retailers, customers, and sales teams. Handlings decentralized costs, supporting public relations across different markets and ensuring that i nternational requirements of products for engineering, sales and marketing are satisfied is a challenge, (Kono & Lynn, 2007). Planning for diverse language press tours, conferences, presentation of products and sessions of training as well as ensuring consistency in product qualification and testing is a challenge. Therefore, following a better commercialization plan helps a company to handle such challenges. Companies may experience problems in meeting growth targets due to changes in demographics traits of customers, high competition in established markets and high spending on services as well as increase in price labels and reduced new brands success rate, (Morley, 2008). Experts agree that providing standardized products for diverse national markets may allow firms to attain fast development of products and multi-national rollout as they benefit from substantial cost benefit. Nevertheless, not all producers in multinational markets are able and willing to adopt a standardized st rategy of products. In cases where technological demands, standards and procedures of approval differ substantially among nations, manufacturers invariably should adapt the brand techniques that fit the unique requirements of each nation. Similarly, extensive customization may cause increased development of new products, rollout times, and enhance the chances of the entire project delays, thus adversely affecting the entire outcome of the new product. Adopting a better

Information Graphics Assignment Example | Topics and Well Written Essays - 2000 words

Information Graphics - Assignment Example The term â€Å"graphics† is used for representations where the basic goal is art or entertainment; on the other hand the term â€Å"information graphics† is used for graphics with the purpose of visually present information (Wikiviz, 2007). â€Å"Normally, graphics are acknowledged as pictures. These pictures can be practical, cartoonish, places or stylized drawings of people, and objects. The photographs taken with a digital camera or scanned from print photos can also be considered as graphics† (Bear, 2009). â€Å"Graphics attract concentration to the material or direct concentration inside the material. With anticipation making use of the graphics in this mode will enhance the possibility that a viewer will keep in mind the material† (Skaalid, 1999). Visual information has the complicated job of enlightening the imperative spirit of a state of affairs devoid of unnecessary complication. The risk is over generalization will give up insight into the state of affairs. There is an active pressure between simplicity and insight which must be handled to meet the criteria as in excess of graphical data (Soellner, 2009). â€Å"Information graphics or info-graphics expose the hidden information or knowledge, elucidates the multifaceted as well as clarify the information or data that is difficult to understand† (Rajamanickam, 2007). Building visual demonstration of information is not straightforward conversion of what be able to be interpret to what be able to be observed. It involves sorting out the knowledge, data and information setting up associations, actuating outlines as well as instead of them in a way that facilitates a client of that data or information build significant information (Rajamanickam, 2007). In the consideration sparse world of nowadays, info-graphics are used by the communications and media businesses through storm. Since